Research blog

 I am doing a Nike commercial. In these commercials, the audience like us in these commercials usually see people doing physical activities. For example, running, walking, or any type of sports. 

• The people in the commercials wear costumes such as their running shoes, basketball shoes, shirts, shorts, leggings, jackets, and sports bras.
• The people in the commercials are athletically built, sweaty, and lean. In the commercials you can see there sweat as they workout in the commercials.
• The score through the commercials are upbeat and quick paced rhythms. They are like this to make the audience feel empowered and ready to get going to be active and take on the day. 

1. The first convention shown in NIKE commercials is first off the the swoosh. 
2. The second convention is the motivational quote “Just Do It”. This quote helps people feel motivated and ready to tackle any obstacle.
3. The third convention is movement. There is always someone in the commercial being active and moving.
4. The fourth convention is that the camera always shows the side of the a Nike object with the Nike sign which is the “swoosh”. By seeing this swoosh everyone already knows it is Nike.
5. The fifth convention the Nike commercials always show someone in a good environment. With nice surroundings and not overwhelming.