Research blog: Music video conventions

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 Research Blog   

My group is doing a Selena Gomez & The Scene pop song, titled “Who Says.” This type of song usually portrays elated emotions as well as lifting people up throughout music videos. 

 

CLAMPS 

  • People in videos like these usually wear casual clothes, accessories, sunglasses, layering, and shorts. The hairstyle is usually let down. Men usually wear hats.  
  • Their makeup is soft. Including mascara, lip gloss, eyeliner, and neutral eye shadow. 
  • The lighting is usually vibrant or soft. It may look vintage, filtered, grainy, and a yellow tint. 
  • The people in videos usually act happy and let loose. Many people are also dancing. 
  • The props used in alike pop videos are hairbrushes, lipsticks, balloons, microphones, phones, mirrors, shoes/heels being held, and cameras. 
  • The setting is usually outdoors, stores, restaurants, etc. There is a variety of settings in one video. For example, a setting could be a party. 

CAMS 

  • Close up shot 
  • High Angles 
  • Eye level  
  • Low Angle 
  • Tracking shot 
  • Wide shot 
  • Mid shot 
  • POV shot 

Sound 

  • Soundtrack: This is the music sung by the artist. 
  • Ambient sounds: These represent background noises, such as texting, cars, wind, etc. 
  • Dialogue: This is usually at the beginning or end of the music videos. 

Editing 

  • Spilt Screen- shows two clips at once 
  • Fade in/out- adds a dramatic effect to the beginning and end of the video 
  • Slow motion- adds a dramatic effect of the action  
  • Shot reverse shot 
  • Cutaway  
  • Jump cut 
  • Tracking shot 
  • Selfie shot- represents the action of taking a selfie 
  • Candid shot  

 




 

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